With a Bachelor of Engineering (B.Eng.) in Electrical and Electronics Engineering from The University of Lahore, Usman Minhas boasts over a decade of experience as a Technology Project Director. His expertise spans video technology, broadcast, and project management, underscored by groundbreaking achievements.
Usman’s notable contributions include establishing Pakistan’s largest media monitoring setup, spearheading the creation of TeleNest – Pakistan’s sole licensed broadcast satellite teleport, and orchestrating the development of PTVFLIX, the nation’s premier state-owned content OTT platform.
Possessing a profound grasp of business planning, market analysis, and product development, Usman blends technical prowess with commercial acumen.
At Telenest, Usman leads strategic initiatives, coordinates cross-functional teams, and drives the adoption of cutting-edge technologies. His unwavering commitment to customer satisfaction ensures Telenest maintains its position as a leader in the industry.

Muhammad Ali Khan holds a Bachelor’s degree in Telecommunications Engineering from Government College University, Faisalabad, and boasts a decade-long career in the telecommunications sector. With a robust background in digital services including IPTV, OTT, content management, and project management, Muhammad brings a wealth of expertise in agile methodologies, product management, and delivery. His proficiency extends to the installation and successful completion of video data centers, digital headends, satellite teleportation, and streaming services.

Muhammad leads operations at Pakistan’s pioneering licensed Satellite Teleport, servicing over 40 broadcasting services. He orchestrates budgeting, planning, and execution of content delivery services for OTT platforms on various devices. Muhammad is instrumental in setting up project-based operations and support infrastructure, driving R&D initiatives, and establishing strategic partnerships to enhance business structure and technical sales.

Muhammad Waqas Asif Rathore holds a Bachelor of Engineering (B.Eng.) Electrical degree from The University of Lahore and is an accomplished Senior Technical Manager with a proven track record in the technology industry. Specializing in CAS, Data Mirror, Data Center, Cisco UCS, and Network Design.

He leads a proficient technical team at TELENEST in configuring, troubleshooting, and integrating broadcast-related equipment. Muhammad ensures seamless project delivery and product development by coordinating with international partners and vendors. He collaborates closely with customers and partners to understand their business and technical requirements, driving product road-mapping and technical integrations.

With a solid engineering foundation and a relentless commitment to innovation, Muhammad is dedicated to fostering excellence in technical operations and support, ensuring TELENEST remains at the forefront of the industry.

Zohaib Khan holding a Master’s degree in Marketing and a Bachelor of Business Administration from the Institute of Business Management brings a wealth of expertise in business operations, sales, marketing, and strategies.

Zohaib boasts a remarkable track record of overseeing numerous projects, including the setup of a monitoring system for 250 TV channels and 50 radio stations in Pakistan, along with establishing Pakistan’s first licensed teleport. Leveraging his strong expertise in business planning and strategy development, he adeptly analyzes market trends, assesses risk, and identifies growth opportunities.

Committed to ensuring the smooth and successful operation of TELENEST, Zohaib is dedicated to driving the company towards continued success through strategic initiatives and effective leadership.

Meet Yusra Yousuf, an Associate Chartered Accountant (ACA) from the Institute of Chartered Accountants of Pakistan (ICAP) and holding a Bachelor of Commerce degree from the University of Karachi. With over a decade of expertise spanning both financial and audit domains, Yusra brings a wealth of knowledge and strategic insight to her role.

In her capacity as the Financial Controller at Telenest, Yusra has been instrumental in leading finance teams and spearheading project initiatives, resulting in remarkable revenue and bottom-line growth within a very short span of time.

Prior to joining Telenest, Yusra excelled as Deputy Manager – Audit at KPMG TASEER HADI & CO., where she successfully managed audit assignments for a diverse array of national and multinational clients across various sectors.

Yusra is committed to ensuring excellence in financial management and operational efficiency, thereby propelling Telenest towards sustained success in the ever-evolving media technology industry.

With a profound legacy of 30 years in the Advertising and Broadcast Media Industry, Syed Mehdi Raza stands as a visionary leader and entrepreneur. Currently serving as the Director and Chief Executive Officer at Telenest SMC Private Limited, Mehdi Raza has been instrumental in steering the company towards unprecedented success since December 2018.

Under his dynamic leadership, Telenest has emerged as the pioneering licensed Teleport Company in Pakistan. In addition to his role at Telenest, Mehdi Raza also holds the position of CEO at Merchant Holdings Private Limited, where he continues to drive business growth and profitability.

Throughout his illustrious career, Mehdi Raza has held various leadership positions, including CEO and Director at Click Marketing and Media Private Limited, Director at Merchant Holdings Private Limited, and CEO at Roshan Media Private Limited. Notably, he has played a pivotal role in the success of Roshan Media, a broadcast media marketing company, for over two decades.

Mehdi Raza’s expertise spans across strategic business development, financial management, HR development, and operational efficiency. His visionary approach and relentless commitment to excellence have propelled the organizations under his stewardship to new heights of success in the media and technology landscape of Pakistan.